Tampax Redesign

Redesign of Tampax period products. Taking inspiration from Dante Alighieri's The Divine Comedy as a link between the way some people experience periods and the packaging design itself. People experience periods in different ways, some are on birth control and rarely get them whilst others can suffer from Premenstrual Dysphoric Disorder (PMDD). The redesigns link the three parts of the Divine Comedy; Inferno, Purgatorio, and Paradiso to the different stages of the menstrual cycle and the way people experience it, such as pain, shame and joy.