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The antiquated government back ‘breast is best’ legislation is harming families across the UK, meaning they cannot use supermarket points or gift cards to buy infant formula. Currently there is a cost of living crisis that doesn't seem to have an end in sight, more and more people are relying on food banks to feed their families and the current legislation is only further hurting lower income families who tend to suffer the most. Milk Madness aims to stand up to the government, against its outdated and harmful legislation, and encourage others to have more compassion and empathy towards people who are in different situations to themselves. The one off wrestling event ‘Breast VS Bottle’ will promote the change.org petition and encourage viewers to sign so that the issue can be brought to the House of Commons.